6. Do include links to your other pages from each page.
Search engines will spider your site by following the links from one page to the next. Make sure this is easy by providing links to each of your major pages from the other pages. Also remember that people may be entering your site from any of the pages, and you don’t want to provide customers with an “orphan” page that is disconnected from the rest of your site. Give them an easy way to check out your other pages from any entry point. (If your site uses frames, make sure you force frames to prevent orphan pages.)
When linking between pages at your site, use keywords in the link text that describe the page you are linking to. Those linked pages will have higher ranking when the links that point to them include the same keyword phrases.
Links to your pages from other pages at your site also “count” when building your link popularity (see next “do”)—another great reason to add those links.
Back to Top Ten Dos for Top Search Engine Rankings
Next: 7. Do build links to your site to increase your site’s “popularity.”
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