1. Do choose keywords and keyword phrases that are relevant to your business and that people are actually looking for.
When you use a search engine to locate a product or service, you enter keyword phrases (two or more words, usually) to narrow down your search. When you’re developing your web site, you need to think about which words your customers will use to find your products and services. It’s not enough to guess these words or to make lists of words you’re using in your other marketing materials. If you choose terms that no one is looking for, you might achieve top ten listings, but you won’t get any traffic. So how do you know which terms people are using?
Subscribe to Wordtracker or KeywordDiscovery.com and spend some time researching your terms. Both tools have databases of the searches that people have conducted, so you can get lists of related terms you’ve never thought of. Start by brainstorming a list of potential terms, and with a little research you can find combinations of keywords that are searched frequently but that don’t have a lot of competition—perfect niche terms for your company that you can use for page optimizations that will (relatively) easily lead to high rankings.
Once you have a list of terms, choose only a few for each of your pages. Adding lists of terms to a page has a “diluting” effect; the search engine won’t know which of the words is most important, so you probably won’t get a high ranking for any of them. If you only use a few on each page, you can optimize each of your pages for the terms most relevant to that page, and you have a much better chance of getting high rankings.
Back to Top Ten Dos for Top Search Engine Rankings
Next: 2. Do put those keywords in your page titles, meta tags, headers, links and body text
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