Top Ten Dos and Don’ts for Top Search Engine Rankings

Major search engines have the same goal: to provide their users with the most relevant results. With research suggesting that 20 – 70% of online sales originate with a search—and search engine users rarely browsing beyond the first thirty results—web site owners are realizing the importance of being relevant. How can you improve your site’s ranking for your keywords to get those coveted positions—and the potential increase in traffic and sales those rankings may bring? Here are Ten Dos to improve your chances:

1. Do choose keywords and keyword phrases that are relevant to your business and that people are actually looking for.
2. Do put those keywords in your page titles, metatags, headers, links and body text.
3. Do remember that Content is King: include substantial content at your site
4. Do try to keep your content “fresh.”
5. Do include a <noframes> tag if your site uses frames.
6. Do include links to your pages from each page.
7. Do build links to your site to increase your site’s “popularity.”
8. Do submit your site to directories like Yahoo and Open Directory as well as search engines.
9. Do make sure your web site hosting is reliable.
10. Do consider registering a domain name that includes your keywords.




	Top Ten Dos (and Don’ts) for Top Search Engine Rankings Major search engines have the same goal: to provide their users with the most relevant results. With research suggesting that 20 – 70% of online sales originate with a search—and search engine users rarely browsing beyond the first thirty results—web site owners are realizing the importance of being relevant. How can you improve your site’s ranking for your keywords to get those coveted positions—and the potential increase in traffic and sales those rankings may bring? Here are Ten Dos to improve your chances: 1. Do choose keywords and keyword phrases that are relevant to your business and that people are actually looking for. 2. Do put those keywords in your page titles, metatags, headers, links and body text. 3. Do remember that Content is King: include substantial content at your site 4. Do try to keep your content “fresh.” 5. Do include a <noframes> tag if your site uses frames. 6. Do include links to your pages from each page. 7. Do build links to your site to increase your site’s “popularity.” 8. Do submit your site to directories like Yahoo and Open Directory as well as search engines. 9. Do make sure your web site hosting is reliable. 10. Do consider registering a domain name that includes your keywords. And here are ten things NOT to do if you want higher rankings in search engines: 1. Don’t repeat your keywords multiple times in a row on your page or in your metatags. 2. Don’t SPAM. 3. Don’t share IP addresses with other sites. 4. Don’t use free hosting. 5. Don’t keep all of your site’s content in a database or in Active Server Pages. 6. Don’t create multiple pages with the same content. 7. Don’t display all of the important text of your page in graphics. 8. Don’t design your entire site with Flash. 9. Don’t use bulk submissions, free for alls or link farms. 10. Don’t put all your eggs in one basket (one page, one keyword, one search engine) Home \| Register \| Host \| Design \| Upload \| Promote © 2001-2005 MidcoastBusiness.com. All Rights Reserved. web design and maintenance by graham-caswell design