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june 2004
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Contents:
Top Ten Dos (and Don'ts) for Top Search Engine Rankings More Articles: 70% of Small Businesses in US have online presence Consumers reaching the saturation point for advertising Google, Yahoo! and MSN get top shares of visits Virus Alert Top Ten Dos (and Don'ts) for Top Search Engine Rankings Major search engines have the same goal: to provide their users with the most relevant results. With research suggesting that 20 - 70% of online sales originate with a searchand search engine users rarely browsing beyond the first thirty resultsweb site owners are realizing the importance of being relevant. How can you improve your site's ranking for your keywords to get those coveted positionsand the potential increase in traffic and sales those rankings may bring? Here are Ten Dos to improve your chances: 1. Do choose keywords and keyword phrases that are relevant to your business and that people are actually looking for. 2. Do put those keywords in your page titles, metatags, headers, links and body text. 3. Do remember that Content is King: include substantial content at your site. 4. Do try to keep your content "fresh." 5. Do include a <noframes> tag if your site uses frames. 6. Do include links to your pages from your other pages. 7. Do build links to your site to increase your site's "popularity." 8. Do submit your site to directories like Yahoo and Open Directory as well as search engines. 9. Do make sure your web site hosting is reliable. 10. Do consider registering a domain name that includes your keywords. Read more about these Ten Dos for search engines here: http://www.midcoastbusiness.com/diy/dos-and-donts-for-search-engines.htm Watch for our next newsletter with Ten Don'ts for Top Search Engine Rankings--Coming Soon! ------------------------------------------------- More Articles:
------------------------------------------------- For news of the latest viruses, visit Symantec’s site at http://www.symantec.com/. ------------------------------------------------- Need help writing more effective press releases? This site provides tips and a free newsletter: http://www.press-release-writing.com/ ------------------------------------------------- This newsletter provides links to third parties as a convenience to our readers. MidcoastBusiness.com and Graham-Caswell Design do not receive any benefit from these third parties, and the inclusion of these links is not meant to imply our endorsement of these companies’ products or services. We cannot control the content of third party sites and consequently we’re not responsible for the materials provided there. Information presented in this newsletter is offered in good faith and is based on research at a number of reliable sources. If you have any comments or questions about our articles or would like us to cover a particular topic in this space, please e-mail us at info@midcoastbusiness.com.
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