E-mail: Marketing or Spam?
More E-Marketing Articles:
Do you need a creative brief?
High ROI for E-mail marketing
E-marketers send messages on Tuesdays
Virus Alert
E-mail: Marketing or Spam?
E-mail marketing has gotten a lot of attention recently. While e-mail is an inexpensive, immediate means of communicating with your customers, it can also be overused or abused. Most e-mail users have at one time or another experienced vast numbers of irrelevant, sometimes offensive unsolicited messages. The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) was signed into law in mid-December, and attempts to offer some control over the sending of unsolicited commercial e-mail. This law replaces states’ spam laws; Maine’s existing law, for example, specified how individuals and companies could send unsolicited e-mail, defining necessary contact information, subject lines, valid return addresses, and opt-out options. The federal law incorporates some of these requirements, and additionally prevents the “harvesting” of e-mail addresses for mailing lists. It also gives federal and state agencies and officials as well as Internet Service Providers the responsibility of suing Spammers on behalf of individuals. A plan for a do-not-spam registry is also being developed.
If you maintain an e-mail mailing list for your company and send out marketing messages or newsletters you may review the specifics of the law at http://www.spamlaws.com/federal/108s877.html. In general, it is important that the members of your list have given “affirmative consent” to receive information from you, that you provide a valid return e-mail address and mailing address—as well as a means for opting out of the list—with every message you send, and that you honor opt-out requests by updating your mailing list as necessary. If you have any specific questions about whether your business practices are in compliance with the new Spam law, please consult with your business advisor or attorney.
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More E-Marketing Articles:
Do you need a creative brief to have a successful e-mail marketing campaign? Find out more about the benefits of this strategy at:
http://www.clickz.com/em_mkt/em_mkt/article.php/3292911
The Direct Marketing Association (DMA) announced at its annual conference that e-mail marketing had a much higher return on investment than any other direct marketing technique. E-mailing to existing customers was more effective than prospecting via e-mail marketing, according to their study. More of this article can be found at:
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_3092381,00.html
E-marketers are typically sending out newsletters on Tuesdays, according to EmailLabs. They found that Wednesday was the most popular day to open mail as well as the day with the highest click-through rates, while OneStat.com found that Monday was the most popular day to go online. Read more of this article at:
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_3290981,00.html
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Virus Alert
A new virus targeting users of MSN Messenger started making the rounds in early January. The W32/Jitux.A.worm comes in the form of a link which downloads "jituxramon.exe.” The file sends messages to addresses stored in Messenger. Read more about this virus here: http://www.internetnews.com/dev-news/article.php/3294541
For news of the latest viruses, visit Symantec’s site at http://www.symantec.com/.
Symantec’s e-mail hoaxes list can be viewed here: http://www.symantec.com/avcenter/hoax.html.
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